About Kaleidoscope

Where Kids Create

Provided as a gift to the children and families of Kansas City by Hallmark, Kaleidoscope is a FREE! center for artistic exploration and creativity for children of all ages to nourish their artistic spirit! It’s a vivid, imaginative workshop where little artists use their imaginations to paint, discover, have fun, and feel good about their own special ideas!  Guests use materials from Hallmark’s manufacturing processes to dream up all kinds of colorful creations–some are cut into shapes, while others are left just as Hallmark sends them. Take your time to explore our whimsical space, make and create, then take home all your goodies to display your greatness!

A little history: Kaleidoscope was inspired by Don Hall, son of Hallmark’s founder J.C. Hall. In the 1960s, Don saw the joy his own children had when making art with leftover materials from Hallmark’s manufacturing processes and wanted to share that joy with others. His vision was to offer a place where children and families of Kansas City could explore and create. Kaleidoscope initially started as a traveling exhibit in 1969, before settling into the current location at Hallmark’s Crown Center in 1975. On average, Kaleidoscope welcomes 200,000 visiting artists each year!

As part of the Hallmark family of brands, Crayola provides the art supplies in the studio . . . and LOTS of them! We go through approximately 10,000 markers each year!

Kaleidoscope is for making memories while making art!

Kaleidoscope is temporarily closed. We plan to reopen spring 2022!