In 1984, Hallmark acquired Binney & Smith, a company famous to every grade-schooler in America as the maker of Crayola® crayons.  The acquisition brought together two family-owned companies with many shared values and a common goal:  to encourage individuals to express themselves in a way that is uniquely their own.  Kaleidoscope proudly provides Crayola products for you to unleash your creativity.  While in the art studio, you can view Crayola “Create It Yourself” videos that show fun, colorful ways to use your favorite Crayola products to keep your creativity alive when you’re home.

Crayola has lesson plans available on their website to help teachers educate their students on the importance of sustainability. Go to to learn more.





Crayola ColorCycle Program


Kaleidoscope is proud to be a part of the Crayola ColorCycle initiative, a program launched on Earth Day 2013 that converts used markers into a clean-burning liquid fuel that can be used to heat a home, run a car or cook food!

Kaleidoscope is an official collection station for used markers. Children and their families are invited to bring their own used markers to Kaleidoscope and we will happily send them on to the Crayola ColorCycle program.

Plastic markers are collected and sent to the energy conversion site, where the markers are collected in a large container and the plastic is melted. The hot liquid plastic then travels into a reactor, where the temperature is even higher. The reactor breaks the long molecular chains into shorter ones as a result of the intense heat. The shorter molecules become a gas or vapor and float out of the reactor into a cold chamber. The vapor is cooled to room temperature and turns into a clean-burning liquid fuel.

Because a closed system is used to make the fuel, and expended energy is used to power the process, there is minimal discharge into the air.

ColorCycle uses a process that repurposes the entire marker, regardless of the different kinds of plastic or how they are assembled.

To make this program a reality, Crayola partnered with companies such as JBI, Inc., a North American fuel company. Through its patent pending Plastic2Oil process, JBI is able to transform unsorted, unwashed waste plastic into clean fuel without the need for refinement.