We have answers to your questions

Why does Hallmark provide Kaleidoscope?
Hallmark, a company whose products are based on creative self-expression, provides Kaleidoscope to children as a unique outlet for their own creative self-expression, enrichment and pleasure.

Do I need to make a reservation?

Yes. Reservations guarantee entry. Those without a reservation will be admitted as space allows. Click here to reserve tickets online in advance.

When will I receive confirmation of my reservation?

On the final step of the reservation process, click the purple button on your screen to access your QR code. This is your free admission ticket! You will also receive an email confirmation immediately after making your reservation. If you do not, please call 816-274-8301 or e-mail Kaleidoscope@Hallmark.com. As soon as you receive your confirmation, check it for accuracy and contact us to confirm or make changes.

What if I need to cancel my reservation?

Please contact us, with your confirmation order number, at your earliest opportunity to cancel your reservation.

Where is the best place to park to visit Kaleidoscope?

More information can be found here.

Do you have birthday party facilities?

Kaleidoscope does not offer birthday party packages, and we do not have party rooms available. You are welcome to make a group reservation for up to a total of 25 kids + adults. You may want to celebrate in a Crown Center restaurant or nearby park before or after your Kaleidoscope reservation.

Does Kaleidoscope have lunch facilities?

No. If you would like to eat in the Crown Center area, your options include:

My child has disabilities. How can they participate?

Kaleidoscope welcomes children of all abilities! Students with developmental disabilities (accompanied by an adult) are welcome. Please call 816-274-8301 in advance of your visit so that we can discuss and better accommodate needs. We are wheelchair accessible, please click here for parking information.

How should the kids dress?

Kaleidoscope is a fun-filled experience for you and your children, so we recommend wearing play clothes.

How many adults are allowed with children?

We require a minimum of 1 adult for every 6 children. The Kaleidoscope experience is enhanced when adults assist and encourage their children as they create their own art.

Are adults allowed to go into Kaleidoscope without a child?

No. Kaleidoscope is designed for children to enjoy with their adults. Adults must be accompanied by children and children must be accompanied by adults to enter.

How often do you change your projects?
Children use materials from Hallmark manufacturing to make their creations. As certain supplies run out, they’re replaced with something new. Many times, available materials will relate to a season or holiday.

What if we arrive 30 minutes or more before our session start time?

The Hallmark Visitors Center is next door and open Tuesday through Saturday 9:30-4:00pm. Reservations are required for groups of 15 or more, but we are happy to see if they can accommodate your walk-in group. Crown Center offers a variety of free exhibits in the Crown Center Shops Showplace, Level 1, throughout the year. Please go to the Crown Center website or call 816-274-8444 for information.

What if we are late for our session?

We will give your group as much time in the Kaleidoscope studio as possible.

How can I retrieve a lost item?

If you think you may have left something behind while at Kaleidoscope, please call 816-274-8301. If we have your item, you are welcome to pick it up during office hours.

How do I get a job at Kaleidoscope?

Kaleidoscope personnel are hired through the Hallmark Cards, Inc. staffing department. If you would like to learn about job opportunities at Hallmark, please go to Hallmark.com.

Do you have volunteer opportunities?

Kaleidoscope has a devoted group of Volunteer Staff Associates, who encourage the children and prepare materials. We are always looking for dedicated individuals who enjoy working with children. Please e-mail us.

What health precautions are you taking?


We want everyone to enjoy a fun, creative experience, so please be sure to visit when everyone in your group is feeling well. Please note that exposure to COVID-19 is an inherent risk in any public place where people are present. You should evaluate your own risk in determining whether or not to visit. For information about COVID-19, visit the Center for Disease Control and Prevention website.

Who do I contact if I have additional questions?

If your questions are not answered here, please contact us at Kaleidoscope@Hallmark.com.

Please go to RESERVATIONS to schedule your visit.